…and how we’ll amplify it

Paul Coverdale


Our purpose is to make you think about your purpose then act upon it to make the world a better place. We want to provoke you to reflect about who you are connected to and the feelings your company’s actions arouse in those…

The most important metric of the 21st century

Net Zero

It’s a phrase that we’ve all heard of and its recent ubiquity in public conversation about climate change even led it to be named one of 2020’s Words of the Year. But what does “Net Zero” actually mean? And why is it…


I’m the founder of purpose AMPLIFIED, accelerating the positive impact of business through purpose. We’ll help your business to certify as a B Corporation.

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