…a Climate Emergency — Today marks an important milestone in the life of purpose AMPLIFIED. We’ve declared a climate and ecological emergency for the business in recognition of the fact that climate change is the greatest challenge it will face. …

The most important metric of the 21st century Net Zero It’s a phrase that we’ve all heard of and its recent ubiquity in public conversation about climate change even led it to be named one of 2020’s Words of the Year. But what does “Net Zero” actually mean? And why is it…

To mark B Corp month we’ll be diving into each of the five sections of the B Impact Assessment (BIA). The final guide concerns Governance. The Governance Section is all about the fundamental building blocks of your company: who owns it, where you operate, how open you are, and most…

Measuring the social impact of business — To mark B Corp month we’ll be diving into each of the five sections of the B Impact Assessment (BIA). This week’s theme is Communities. …

What does it mean to be a better steward of the planet? To mark B Corp month we’ll be diving into each of the five sections of the B Impact Assessment (BIA). This week’s theme is Environment. Every business has an impact on its physical surroundings no matter how small…

To mark B Corp month we’ll be diving into each of the five sections of the B Impact Assessment (BIA). This week’s theme is Customers. Although it’s a smaller section than the others verifying how you treat your customers is still an important part of the process. But let’s rewind…

What does it mean to be a better employer? To mark B Corp month we’ll be diving into each of the five sections of the B Impact Assessment (BIA). This week’s theme is Workers. …

Same idea, different context Yesterday I wrote about perfection being the enemy of good when it comes to writing. Is the same is true of sustainability? Greenwash is rife, and while the more egregious examples are now routinely called out there are still many companies that have the best of…